Only 2 in 100 would click Ads

Published on 5 December 2009 9 views Add comment

Did you know that only 2 people from every 100 visiting your site, clicks on ads. ? It’s common that the CTR for PPC ads. on most blogs fall between 1-3%. So, this revelation isn’t much of a surprise.

Chitika recently conducted a study and came out with the conclusion that 2% Of Internet Users Pay For 100% Of Internet Content.

The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.

During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as “clickers.” During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% “clicker” rate.

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